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R O L E
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Graphic Designer
Advertizer
LOGO / BRANDING / ADOBE / MOCKUP
D U R A T I O N
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10 Hours
Prompt:
AZ Coffee is a premium new company that wants to sell specialized coffee from around the world. They want a simple brand starter and a logo, as well as some advertisement ideas.
Brainstorm:
So I started brainstorming on paper how I could show the adventurous side of AZ Coffee but also a very simple design. I had planned to finish the logo before 3-5 hours so I sketched at least 10 different logo designs.
Design:
So at this point, I decide I like the AZ logo where it emphasizes a coffee mug on the Z for the letter to create a sort of table. I started drafting the logo in Adobe Illustrator...but I did have some concerns that came up. The logos below didn't give off an exciting feeling as the mug didn't look like a coffee cup, and the coffee bean looked like a flower. And since AZ Coffee wanted this to be for people who love to try coffee from around the world, I decided to take another approach.
Testing:
I started testing and finalizing the brand colors at this point to decide how to give a pop of color and give off an exciting feeling.
When I thought of a map or the globe, I thought about a geotag and it clicked. Making sure that it was visible far and close, I redesigned the logo, designing a coffee cup instead of a mug and a heart instead of a bean to sort of imply by the look as a geotag.
Draft by adding in graphics and other key elements to to now logo (top graphics)
Presentation:
One of the most important things that I should think about is presentation. So with the logo complete, I wanted to create a mini brand kit for any client to see what my vision was for AZ Coffee!
Facebook Carousal Ads:
Using Adobe Photoshop, then I created a Facebook carousal Ad to help introduce what the company is about and to attract customers to the new company!
Want some coffee?
Here are also some of the graphics that I also created for fun!
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