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Croissant and Coffee Display

Ever Cup

UI | UX | VISUAL DATA | PROTOTYPING | BRANDING

ROLE​

Prototyping

UX Design

Visual Design​

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TOOLS

Figma

Illustrator

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Ever Cup

For overachievers.

For the coffee and tea lovers.

For you, forever.

Ever Cup is a tea and coffee company that sells drinks and accessories. For this company, Ever Cup wanted a database to understand the relationships between customers and their products.

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Target Users: Finance and Marketing Department of Ever Cup

Goals

1. Create an easy-to-read analytics in their new database, Ever Cup Insights.

2. Quickly gather data through easy navigation.

3. Create ways to customize data.

Methodology of Design

Design methodologies implemented during the process:

01.

Design

Thinking

Empathize

Define

Ideate

Prototype

Test

02.

Cognitive

Load Theory

Extraneous load
Schemas
Instructional Design

Visual Design

03.

Data

Visualizing Principles

Simplicity

Consistency
Ease of Pattern Recognition

Labeling

Interactivity

Hierarchy

04.

Gestalt

Principles

Proximity

Similarity

Closure

Continuity

Common Region

Branding

1. Themes of flowing liquid

2. Rounded edges

3. Rich browns and offset blues

Colors that resemble the blues of freshness and integrity and the browns of warmth and comfort.

Few colors are grey-toned to mimic pastel colors.

Grain effect for a softer look.

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Prototyping & Conclusion

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In a few weeks, I designed a database that showed different trend comparisons, sales and purchases, sentiment rate, returns, and ways to gain approval from customers so they come to buy more products again.

I tend to be more curious about product and customer relationships which is what interested me in designing data visualizations. I also wanted to learn from my other experiences designing graphs and charts and create a light version with easier navigation systems. Since the target users are company employees such as marketing and finance, they would find Ever Cup Insights valuable and quickly get information. In the future, if I further worked on the project, I would add more pages, design customizable options and inventory status, along with more interactions with filters and charts.

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